Overview
Easy WP SMTP was redesigned to transform into a sleek, professional interface that resonates with business and corporate clients.
With limited resources for extensive user research, the design process relied on rapid prototyping and the development of a robust design system comprising a detailed style guide and reusable UI components to create a scalable and modern user interface that enhances usability and builds user confidence.
Project Type
WordPress Plugin Redesign
Role
UI/UX Designer
Timeline
2023
Process
Concept Exploration:
Rapid prototyping of multiple UI variations inspired by similar products.
Selection of the direction that best reflected a corporate, professional tone.
Design System Creation:
Developed a comprehensive style guide covering typography, color palettes, and reusable components.
Established master components (buttons, forms, etc.) for scalability and consistency.
The Final Design:
The final interface features a refined, minimalist aesthetic with a focus on clarity and professional visual cues.
Key UI elements were designed to be reusable and adaptable for future updates.
Notably, I designed an intuitive Setup Wizard that guides users step-by-step through the configuration process, ensuring a smooth onboarding experience.
Outcome
Post-launch, the plugin received numerous positive reviews in the WordPress plugin directory.
While exact metrics are unavailable, the feedback underscores the design’s positive impact on user perception and satisfaction.