Overview
Botiga is a sleek and highly customizable WooCommerce theme designed to help businesses launch their online stores quickly. The goal was to create a clean, minimalistic design that enhances product visibility while offering extensive customization options.
In this project, I was responsible for designing the entire theme, three starter sites, and the landing page.
Project Type
WooCommerce Theme Design
Role
UI/UX Designer
Timeline
2021
Process
Wireframing & Prototyping
I began by creating wireframes for the theme’s core layouts, ensuring a user-friendly experience. High-fidelity prototypes were then developed to refine interactions and visual aesthetics. The design process emphasized:
A clean, distraction-free layout with ample white space.
Seamless integration with WooCommerce elements like product grids, filters, and checkout pages.
Intuitive customization options, allowing users to tweak colors, typography, and layouts without coding.
Key Features Designed:
Three Starter Sites: Beauty, Apparel, and Furniture – pre-built templates for different business niches, enabling users to launch stores quickly.
Customizable Product Display: Grid and list views, hover effects, and quick view options.
Performance-Optimized Design: Lightweight and fast-loading theme structure.
Mobile Responsiveness: Ensuring an excellent shopping experience on all devices.
Landing Page: A high-converting page showcasing the theme’s features and benefits.
Outcome
Botiga achieved 6,000+ active users within four weeks of launch, surpassing KPI expectations. Botiga successfully delivered a modern, user-friendly WooCommerce theme tailored for various business needs.
Although I moved on to other projects, this experience reinforced my expertise in eCommerce design.